B2B video marketing, online courses and data visualisation for an international consulting firm
LinkedIn corporate video, online video courses, reports and data visualisation for a management consulting firm working in over 100 countries.
- Year
- 2022
- Role
- Digital Marketing Specialist
- Client
- Yellowknife & Partners
Human experience
Working alongside consultants taught me to understand the message first and the chart second: a report works when the client immediately sees the decision to make. On the video courses, the job was keeping different specialists aligned with clear briefs and constant quality control.
How I’d do it today
Today I would use AI to analyse project data and suggest the right charts, generate subtitles and translations for the video courses and prepare a first cut of the videos, leaving people to decide what to communicate and how.
Context
From 2017 to 2022 I ran B2B video marketing, online courses and visual communication for Yellowknife & Partners, a management consulting firm with almost 40 years of activity and projects in over 100 countries and 35 sectors. Consultants produce data, analysis and methods: my job was to make them clear for clients and visible in the market.
Goal
Turn complex analysis into reports and presentations that clients understand at a glance, and give the firm a consistent image on LinkedIn and in its training material.
Data visualisation and client reports
I handled data analysis and visualisation, client presentations and reports, and the firm’s visual identity: reports, slides and videos had to speak the same language.
Online video courses for training
Training is one of the firm’s service lines. I produced online video courses, coordinating the external specialists involved in making them.
Corporate video for LinkedIn
For LinkedIn I made short corporate videos, like this flash video shot at night in Toronto with the animated logo, as well as a corporate interview video.
How I would do it today, with AI
I would do it with AI working alongside the consultants: data analysis and chart suggestions generated automatically, subtitles and translations for the video courses generated and then reviewed by a person, and a first cut of each video ready to refine.
In short
Five years of visual communication for an international consulting firm: client reports and presentations, a consistent visual identity, online video courses and corporate video for LinkedIn.
