AI for real estate and hospitality marketing: rental revenue up 141% in under 12 months
AI for real estate and hospitality marketing at a group with a wedding venue: CRM, landing pages, email and paid ads. Rental revenue up 141% in under 12 months.
- Year
- 2025
- Role
- AI Marketing & Sales Manager
- Client
- Real estate and hospitality group · weddings and events
- Tools
- Google Ads · Claude Code · Meta Ads · ChatGPT · Gemini
Human experience
Years of B2B marketing and sales networks taught me to start from sales: what the sales team needs, where leads get lost, what a customer is worth. With full ownership of the budget I chose the channel mix and answered to the board for the results, with KPIs and ROI.
AI
With AI (ChatGPT, Claude and Claude Code, Gemini) I built the CRM, landing pages, email marketing and transactional email automations, and I run SEO analysis on data from connected Google tools. Messages, budget and priorities remain my decisions.
Result
+141%rental revenue in under 12 months
- 4
channels: Google Ads, Meta, property portals, email
Context
Since 2025 I have led real estate and hospitality marketing, with AI, for a group that rents out properties, for short stays and long-term leases, and runs a wedding and events venue. As AI Marketing & Sales Manager I have full ownership of the budget and report KPIs and ROI straight to the board.
The group speaks to very different audiences: people looking for a home or a stay, and couples planning a wedding. Each needs its own channels, messages and response times, and the sales network needs support every day.
Goal
Grow rental revenue with a self-managed budget, bring qualified leads to the sales network and measure every channel with KPIs and ROI.
Approach: multichannel real estate marketing
I built a mix of paid and owned channels: Google Ads and Meta campaigns, listings on property portals and email marketing. Every campaign supports the sales network, and the group’s identity and digital channels speak with one voice. The budget goes where the numbers show a return.
AI for hospitality marketing: CRM, landing pages and email
With AI I built the tools both businesses needed: a CRM for wedding and event enquiries and for real estate, campaign landing pages, email marketing and transactional email automations. Every lead reaches the right place and gets an answer that matches what they asked for.
AI tools
ChatGPT, Claude and Claude Code, Gemini: to write and refine landing page and email copy, set up automations and analyse campaign data. For SEO I use AI on data from connected Google tools, to see what people search for and what to improve.
Results
In under 12 months rental revenue, short and long term, grew by 141%. Every channel has a measured goal, cost and return, and the board sees the same KPIs I use to decide. It is the method I bring to every project: experience to decide, AI to build, data to measure.
