Cavagna Group · Gaslive Brazil · Concept
Gaslive is Cavagna Group’s brand in Brazil for sleep medicine, respiratory therapy and home care. I took its “Cuidados Médicos” (medical care) page and rethought it the way I would build it today: one library of data sheets, AI that writes, translates and answers, and a person who checks every health claim.
GS-Pulse Pro
Portable fingertip pulse oximeter
Measures blood oxygen and pulse rate.
Aspilive
Portable aspirator
A secretion aspirator designed for home care.
Gaslive nebulizer
Electro-spray technology
A portable nebulizer for inhaled medication.
Today “Cuidados Médicos” is a category page: it shows the products but leaves the people choosing them on their own. Visitors are usually caring for a relative at home, or resellers who need to explain a product to a customer.
I don’t start from the design. I start from the data sheets, because copy, FAQs, translations and data for Google must all say the same thing. AI does the repetitive work; decisions and health claims stay with a person.
01
One library
Data sheets, manuals, training videos and the questions resellers receive, in one place that stays up to date.
02
AI writes and structures
Plain copy for home caregivers, FAQs, a product comparison, Spanish and English versions, structured data and video chapters.
03
A person checks
Every health claim goes past someone who knows the rules on medical device advertising; native speakers review the translations.
04
The page measures and learns
Enquiries, pre-sale sign-ups and questions to the assistant are counted per product: new questions become FAQs.
A prototype in Portuguese, as a visitor in Brazil would see it. The numbers show what AI prepared and what a person checked. Try the selector and open the questions.
Cuidar em casa, com segurança
Aspirador, oxímetro e nebulizador portáteis para home care. Escolha pelo que você precisa.
GS-Pulse ProPré-venda
Oxímetro de pulso portátil
Mostra a saturação de oxigênio e a frequência de pulso em poucos segundos.
Avise-meFicha técnica
AspilivePré-venda
Aspirador portátil
Pensado para o home care. Alimentação, autonomia e acessórios na ficha técnica.
Avise-meFicha técnica
Nebulizador GaslivePré-venda
Tecnologia eletro spray
Transforma o medicamento em uma névoa fina para a inalação.
Avise-meFicha técnica
Perguntas frequentes
O GS-Pulse Pro mede a saturação de oxigênio e o pulso, o Aspilive aspira secreções e o nebulizador transforma o medicamento em névoa para inalação. Em caso de dúvida, fale com o seu médico.
Deixe o seu e-mail em «Avise-me»: avisamos quando o produto chegar à revenda mais próxima de você.
Na área de revendas você encontra a mais próxima, ou pode se tornar uma revenda oficial.
Fonte: fichas técnicas · revisado pela equipe Gaslive
Pergunte às fichas técnicas
Posso levar o Aspilive numa viagem?
O Aspilive é portátil e pensado para o home care. Alimentação, autonomia e acessórios estão na ficha técnica.
↳ Ficha técnica Aspilive
Para dúvidas sobre saúde, fale com o seu médico.
Seja uma revenda oficial
Kit de materiais em português, espanhol e inglês e treinamentos em vídeo com capítulos.
▶ Treinamento Aspilive:1. Montagem2. Uso3. Limpeza
Device finder
People choose by need, not by product code. AI suggests the groups from the data sheets; a person picks the words.
3D product cards
Renders and variants from the CAD files, which I used to make by hand for Cavagna, now in batches. Every figure comes from the data sheet.
Frequently asked questions
Drafted by AI from the data sheets and real reseller questions, reviewed before publishing and described to Google with structured data.
Assistant on the data sheets
It answers only with what is in the documents and cites the source. Health questions go to a doctor.
Pre-sale and resellers
“Notify me” collects contact details with consent and passes them to the CRM; resellers get a kit of materials for their country.
| Topic | Today | With AI |
|---|---|---|
| Choosing a product | TodayA list of products and categories | With AIA finder by need, with the right device up front |
| Information | TodayName, tagline and a product link | With AIPlain copy, comparison and FAQs from the same source |
| Languages | TodayA page in Portuguese | With AIPortuguese, Spanish and English, reviewed by native speakers |
| Pre-sale | TodayA “Pré-venda” badge | With AI“Notify me” with consent, connected to the CRM |
| Google and AI | TodayA category page with little copy | With AIProduct and FAQ structured data, answers worth citing |
| Training | TodayA video on YouTube | With AIVideos with chapters and a transcript on the page |
From 2012 to 2017 I ran communications for Cavagna Group: 70 catalogues in 6 languages, about 50 trade fairs, websites, video and 3D renders. This page is what I would do today with the same material.
Got a product page to rebuild with AI?
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